Orville Redenbacher works hard, but Kris Jenner works harder.
I Tried Khloud Protein Popcorn, Khloe Kardashian’s Latest Creation
Published on Apr. 30, 2025
If there’s one thing the Kardashian-Jenner family loves, it’s a good side hustle. Kylie Jenner has her infamous lip kits, of course, as well as her new clothing line, Khy. Kendall Jenner launched 818 Tequila in 2021, the name referencing the area code for Calabasas, California—or should I say Kalabasas?
Wellness-minded Kourtney Kardashian has a company called Lemme that includes a line of vitamins and supplements. Kim Kardashian is behind the popular shapewear and leisure brand Skims.
Now, Khloé Kardashian is getting into the food space. Her denim company, Good American, is quite possibly my favorite place to buy jeans, so I was excited to check out a new product from her. I’ll admit, this one sounds a little far-fetched.
It’s called Khloud Protein Popcorn.
What is Khloud Protein Popcorn?
My mantra is “don’t knock it til you try it,” and it’s served me well so far. I love popcorn and protein, so why not try a product that combines them?
The popcorn comes in three different flavors: Olive Oil & Sea Salt, White Cheddar and Sweet and Salty Kettle Corn. The packaging has a soft, almost cartoon-y quality to the branding. The bags are pastel pink, yellow and purple, and the “Khloud” name is noticeably in all lowercase, which is very on trend at the moment. My first thought was that this popcorn is really trying hard to look good on your Instagram feed.
How does the Khloud Protein Popcorn taste?
I bought a bag of each flavor to try. I started with the Olive Oil & Sea Salt, since it had the mildest flavor profile. At first, it didn’t really taste like anything, but I kept eating it. The correct way to eat popcorn is by shoving a handful into your mouth, so that’s exactly what I did.
After eating about one cup’s worth, my fingers were coated by the proprietary “Khloud dust” that makes this regular popcorn full of protein. There is still almost no flavor. It’s…weird. It’s not bad popcorn, but it feels off. And maybe I’m biased because the Trader Joe’s Olive Oil and Sea Salt Popcorn is literally my favorite popcorn of all time. This Khloud variety is a pass from me.
After that weird start, I moved on to the White Cheddar option. I immediately got a hit of cheddar flavor from the very first kernel. This flavor was really pleasant, and I was happily surprised at how cheesy it tasted. This is also smothered in “Khloud dust,” but I found it less off-putting on this variety. If you’re used to the Skinny Pop White Cheddar popcorn, this will taste almost identical. In fact, I would purchase this again as a snack. I would also eat it with chopsticks, my favorite Reddit hack for eating snacks with “dust” on them.
Finally, I opened the Sweet and Salty Kettle Corn (how mad do you think Khloé is that “Korn” is already taken?) and gave it a go. I really love kettle corn, so going into this, I had high expectations. The popcorn delivers on the “sweet and salty” moniker, but the sweet kernels are like 10 times better than the salty ones. If I had to put money on it, I’d bet that the “salty” kernels are just my (new) nemesis: the Olive Oil and Sea Salt flavor. It’s such a bummer! I might buy this again, but only if it’s on sale.
Where can I get Khloud Protein Popcorn?
Khloud Protein Popcorn retails for $4.99 a bag and is available exclusively at Target and khloudfoods.com. Since the website uses a more generic “Khloud Foods” term, I anticipate that this is not the last time we’ll see “Khloud dust” on grocery shelves. I only hope that future products turn out more like the White Cheddar popcorn!
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